Behavioral Science

Amy Jo Kim explains how ideas from game design can translate into product development, and what separates the successful projects she’s worked on from those that didn’t get off the ground.

In this episode of the Product Science Podcast, we cover the importance of distribution to product success, creating a culture of experimentation on product teams, and the role cognitive science plays in product management.

Here's my step-by-step process for getting a lot of value out of user interviews.

Matt Wallaert, Chief Behavioral Officer at Clover, discusses how he gets his team to focus on the behavior they’re trying to change, and his unique research process.

Nir Eyal, author of Hooked, explains how to make sticky products that keep users coming back for more, the difference between ethical and unethical manipulation, and the impact of passing the regret test on the business’s bottom line.

Not only did I get to talk product with Nir Eyal, but I also got to shine a light on the companies that have used the Hooked model to create value for society. These companies, like FitBod, Kahoot, and Anchor use the awesome power of behavioral design and technology to help people build habits that they don’t regret.