Never ask your users if they like your idea. Do this instead.
Here's my step-by-step process for getting a lot of value out of user interviews.
After conducting hundreds of user interviews, I'm beyond convinced that we can get tremendous value from talking to users at every stage of a project. I encounter the most skepticism around talking to users before we have a concept or prototype to get feedback on, but that's my favorite kind of research to do. I recently wrote an article for the User Interviews blog to share the process I use to plan that kind of early stage user research.
Read the article to learn a step by step process to get the most value out of talking to users
One Knight in Product: Build High Growth Products by Following the Product Science Success Path
Holly describes the five step Product Science success path on the One Knight in Product Podcast with Jason Knight.
Product leaders, educate your stakeholders by adding this one thing to your sprints
Many product teams struggle to dedicate enough time and resources to discovery and experimentation amidst the pressure to ship new features. I’ve found that a key to developing continuous discovery is a practice I call the Built-Learned-Planning Demo.