Product Science Q&A on Experimentation
In a recent Q&A for the Amplitude blog, I spoke with John Cutler about experimentation and shared how I help product managers and startup founders stay focused on just enough research.
This was originally published on Nov 18, 2018.
In 2017, Holly was a guest on the This is Product Management podcast. Holly’s focused approach to experimentation and learning—what Holly refers to as “product science”—has gained a lot of popularity internally here at Amplitude. So…we were eager to ask her some follow-up questions! This interview is truly a master-class of product thinking, and we hope you enjoy it. Thanks Holly.
I loved talking with John about experimentation and shared how I help product managers and startup founders stay focused on just enough research.
Here is an excerpt from the article:
I think the best product managers are like scientists. They have ideas, theories, visions, but they question everything and are always open to changing their minds upon seeing new evidence. Back when I decided to start a training and consulting company, I thought to myself, what is my perspective on product management? And I realized that it was summed up well in the idea of product management as a science. We so often hear people talk about intuition and the icons with great “product sense”—but I don’t believe that’s really true. I think the product managers and designers who have a good intuition, who are able to tell what users will really do or what will drive a business forward, are applying principles that everyone can learn. Whether they are the principles of behavior science, experiment design, or team function, I believe what’s going on can be observed, understood, tested, and taught. And that’s what I want to do, to pull out those principles and help more people learn and apply them. And the best way I know to do that is to use the scientific method to test and learn.
Read the rest of the article here: Holly Hester-Reilly on Product Science and Experimentation
The Path to Product-Market Fit Requires Steady Iteration - Product Science Journal #37
The path to product-market fit is a steady cycle of iterations. In this issue I share the Product Discovery Loop, stories from JH Forster at User Interviews, and an article from First Round Review about Airtable's path to product-market fit.
The Brent Tworetzky Hypothesis: Savvy COOs Can Use a Product Lens to Effectively Drive Company Operations
Brent Tworetzky, COO of Parsley Health, shares how he has transformed his company by following product principles on an organizational level.