Even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with?
I spoke with Mike Fishbein about making evidence based product decisions through high impact experimentation forĀ episode 113 of the This is Product Management podcast.
I spoke with Kaya Ismail of CMS Wire about the need for large data sets and real customer problems to drive successful machine learning (ML) products for his coverage of Hubspot's acquisition of Kemvi.
Nacho Bassino, CPO at BestDay, talks about his new book, Product Direction, and how to develop a product strategy in your organization.
We explain the concepts of evidence-based product strategy, continuous discovery and delivery, and the need for empowered teams as the core of a product strategy that works.
We look back on highlights from Season 2 to illustrate the Product Science Method and how to use it to build sustained success.