Allison Cassing

User Researcher


Prior to joining H2R Product Science, Allison was a senior product manager at Newsela where she built product for students and teachers based in qualitative and quantitative research findings.

Before Newsela, Allison led the reporting product team at MediaMath. As reporting product lead she worked closely with users, designers and engineers to build the reporting interface and data pipes behind it. She has a deep interest in user experience and motivation.

Before joining the world of product and software development, Allison studied economics and statistics at the University of Chicago and worked as a research assistant at the Federal Reserve Board of Governors. She can be spotted sitting behind Ben Bernanke in congressional hearings circa 2010.


I love learning about people--how and why they do what they do.

Just For Fun

Allison is an avid baker and cookbook accumulator.

Meet Our Team

The H2R Product Science team is made of passionate product leaders with decades of experience across startups and enterprises.

Holly Hester-Reilly

Product Leader & Founder

Holly is the founder of H2R Product Science. Holly was a product leader at MediaMath during their journey to becoming a unicorn and at Shutterstock in the years after their IPO. She has spent the last 15 years working with startups, high-growth companies, and enterprises.

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Allison Cassing

User Researcher

Allison is a user researcher with over a decade of product management experience focused in data and insights at growth-stage startups MediaMath and Newsela. She has a deep interest in user experience and motivation.

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Dina Levitan

Product Manager & User Researcher

Dina is a product management and user research consultant with over a decade of experience in the tech industry. She's been an engineering leader at Google and product leader at venture-backed startups. She has Computer Science degrees from MIT and an MBA from University of Washington

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