Webinar Replay: Continuous Product Discovery in B2B
How do you apply continuous product discovery principles in a B2B environment? While the core methodology remains, a number of differences in a B2B setting require tailoring our practices.
How do you apply continuous product discovery principles in a B2B environment?
While the core methodology remains, a number of differences in a B2B setting require tailoring our practices. Watch this webinar replay and we'll share our approach to:
- Collaborating with sales/marketing teams to gain access to customers
- Implementing discovery practices for the multiple roles involved in the buying process
- Drawing evidence-based conclusions despite a harder-to-reach set of customers and/or smaller pool of users
- Responding to product requests from key clients
Teach the Geek Interview with Holly
Neil Thompson from Teach the Geek interviewed Holly on how she developed her public speaking skills, her career in product management, and even her background as a competitive figure skater.
Product leaders, educate your stakeholders by adding this one thing to your sprints
Many product teams struggle to dedicate enough time and resources to discovery and experimentation amidst the pressure to ship new features. I’ve found that a key to developing continuous discovery is a practice I call the Built-Learned-Planning Demo.
Uncertain Times Require Rapid, Remote Product Discovery - Product Science Journal #29
One of our core beliefs at H2R Product Science is that technology can and should be used to solve real problems and make a positive impact on the world. This seemed like a time that we couldn't just sit on the sidelines. With all the change, it's time to talk to customers. Don't guess at how their lives are changing - learn from them.