The Path to Product-Market Fit Requires Steady Iteration - Product Science Journal #37
The path to product-market fit is a steady cycle of iterations. In this issue I share the Product Discovery Loop, stories from JH Forster at User Interviews, and an article from First Round Review about Airtable's path to product-market fit.
Dear product leaders,
So I wrote an article for the first time in quite some time - about a tool I developed called the Product Discovery Loop. I use it to break down the components involved in reaching product-market fit into more easily testable pieces: market segment, user pain, user outcome, and solution. I'd love to know if you find the article useful, so if you give it a read, tell me what you think.
Meanwhile, I'm sharing some content around growing startups and finding product-market fit. One is a recent podcast episode with JH Forster on being the first product hire at User Interviews, which just raised a series B round. The other is an article from First Round Review about Airtable's path to product-market fit.
In this article, I share the 4 stages of the product discovery loop: market segment, user pain, user outcome, and solution. I argue that you need to experiment your way through the loop iteratively, each time increasing the number of use cases your product supports. Somewhere along the way, you'll find product-market fit.
In this interview with JH Forster, SVP of Product at User Interviews, we discuss how JH set his sights on a job as the first product hire at a startup, how he found the job, and what it's been like growing and evolving as the startup has grown from 6 people to 130 people. He even shares some of the mistakes he made!
I love a good real-world story of building a product from the ground up. It's interesting that the founders saw themselves as bucking the lean startup trend, but then go on to say that they started with a prototype and tested whether people could use it. Anyhow, it's a solid read.
Podcast Season 5 is here!
The JJ Rorie Hypothesis: The 5 Key Skills That Make a Product Manager Great Can Be Learned
The Emily Patterson Hypothesis: You're Not Really Learning Product Unless You're Doing It
The Pulkit Agrawal Hypothesis: Customer-Centric Teams Are Attached to Problems and Not Solutions
The Susan Stavitzski Hypothesis: The Best Way to Get Better at Discovery is to Do It Over and Over Again
The Product Science Journal and Podcast are sponsored by Productboard
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Join us for Data-Driven Product Decisions: A Hands On Workshop for Product Leaders
On January 12-13, I'll be running a workshop in New York City and on January 26-27 I'll be running one in San Francisco. I'd love to have you there! I'll share how to build products that drive growth and outcomes for users and your company. Participants will learn the Product Science Method, a step-by-step process for evaluating product opportunities and laying the foundations for high-growth product development. Learn more here.
Brought to you by H2R Product Science
Our team at H2R Product Science partners with startup founders and product leaders to share The Product Science Principles and the accompanying framework, the Product Science Method, which I've developed over my time in tech startups. Through our coaching and consulting work, we help our clients figure out which product growth opportunities they should pursue and build the product management skill to deliver on their goals. Reach out if you'd like to explore working together, whether as a client or a team member!
Thank you for reading!
Got a question for me or want to share something you're excited about? Just hit reply. I read every e-mail.View this issue on our blog
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