Learn the Product Science Method

Data-Driven Product Decisions Workshop

This hands-on two-day workshop will help product managers and other product practitioners level up their data-driven product decision-making skills.

Want to build products that make an impact, driving growth and outcomes for your users?

Learn the Product Science Method, a step-by-step process for evaluating product opportunities and laying the foundations for high-growth product development.

  • How to identify the most important areas for research using a Pre-Mortem Risk Assessment

  • How to kickstart your continuous product discovery with a High-Impact Experimentation Plan

  • How to define useful user segments using Customer Dimension Mapping

  • How to set your product team up for continuous learning with an Outcomes Roadmap

  • How to focus your product efforts with a North Star Metric

  • How to connect it all together with a High-Growth Hypothesis

  • How to change minds without bruising egos using the Built-Learned-Planning Demo

What Workshop Participants Say

A few months ago I was lucky enough to sit in on Holly Hester-Reilly's Data Driven Product Decisions workshop, and I just HAVE to spread the word about this! Every company wants to be "customer driven" but it's easier said than done. Holly and her team have created a fool-proof system for building great products and working with stakeholders. I left the workshop energized and full of ideas and new perspectives, which has helped my business grow exponentially. This workshop will pay for itself.

Danielle Diamond
Founder
Epiq Media

I appreciated the small group dialogue, and the content around influencing stakeholders, which took the course beyond the typical product dev frameworks. Holly’s personal examples affirmed her credibility and added to the course.

Jeff Reiser
Sr Director for Strategy and Business Intelligence
Fitch Solutions

I really enjoyed the Data-Driven Product Decisions workshop - the topic was one I feel like I am faced with more and more these days. I liked the way Holly did the product opportunity assessment, so I walked my team through some of the exercises to apply to a project we're working on now. It helped us to focus our experimentation.

Joe Lalley
Founder
Joe Lalley Experience Design

I especially liked how Holly broke the guidelines of her product opportunity assessment process down into digestible chunks for the break out sessions and built them back up together in the discussion with the other workshop attendees. I also liked the format of a case study with her work at Shutterstock as examples. Felt free but not scary!

Grace Tuttle
Staff Researcher
Squarespace

Data-Driven Product Decisions is the kind of workshop I’d do on my own, even if my company doesn’t sponsor me. The workshop was structured well, dividing us into groups, having us work silently and then collaboratively. We were constantly building on top of the previous work. I found it very useful!  I think it would also be beneficial for strategists and product marketing managers.

Moises Eskinazi
Senior Product Manager
Digital Ocean

What Else Should I Know?

Why are you teaching this workshop?

Holly Hester-Reilly is the Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the science of high-growth product development, and the host of the Product Science Podcast. Holly is a former Columbia University research scientist and has spent the last 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers.

With those experiences she has developed the Product Science Method, a framework to discover the strongest product opportunities and lay the foundations for high-growth products, teams, and businesses.

Her team at H2R Product Science partners with startup founders and product leaders to share this framework, helping them to figure out which product growth opportunities they should pursue and build the product management skill to deliver on their goals.

Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as the Women in Product Annual Conference, Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference.

After interviewing Marty Cagan, founder of Silicon Valley Product Group, for the launch of the Product Science Podcast, Marty had this to say about Holly:

How is the workshop structured?

The majority of our workshops are made of group exercises, interspersed with product principles, examples, and case studies.

The one-day workshop is a rapid tour of our process for identifying the biggest product growth opportunities and planning high impact experimentation.

The two-day workshop allows us to dive deeper into the specific experimental techniques and common pitfalls in planning research and synthesizing insights.

The workshop is best in person but we can also facilitate remote or hybrid workshops.

Who should attend this workshop?

The workshop is ideal for startup founders, product leaders, marketing leaders, product managers, product designers, product marketers, user experience designers, user researchers, engineering leaders, data analysts, and other product practitioners looking to level up their skills at building a culture of evidence-based product decisions and continuous product discovery.

Whether you just got started in a new job, got a new assignment from your boss, or have been developing a sense that your existing product needs a change in investment or direction, this workshop for product leaders will equip you with tools and techniques you can use to build agreement as you build out your product strategy and roadmap.