Press

In a recent Q&A for the Amplitude blog, I spoke with John Cutler about experimentation and shared how I help product managers and startup founders stay focused on just enough research.

In this episode of the Product Management Show, I discussed the old axiom about culture eating strategy for breakfast with host Allan Neil and with Alan Smith, Co-Founder at Strategyzer, provider of the Business Model Canvas and Value Proposition Canvas.

It’s not enough to be right. You also have to be persuasive. But how? What if I told you that I’ve been testing and refining a step by step process for driving evidence-based product decisions that set products and product managers up for successful growth?

Even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with?

Many product teams struggle to dedicate enough time and resources to discovery and experimentation amidst the pressure to ship new features. I’ve found that a key to developing continuous discovery is a practice I call the Built-Learned-Planning Demo.

Maybe agreeing to this wasn’t such a good idea, I thought.